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Hyundai: Drinks Lie, 3
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With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol. This is how Drinks lie´s campaign was born, a powerful campaign that found a graphic resource that has a lying effect by seeing things through the glass. In the graphics, this effect produces remoteness, such as the perception that a person may have when driving under the influence of alcohol. This campaign is part of the social responsibility communication that Hyundai carries out, in this case, it addressed a problem that unfortunately is still current in Peru and many other countries around the world.
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