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Kathmandu: Made for out there.
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Kathmandu has teamed up with Special New Zealand to help launch its revolutionary BioDown jacket with a new global campaign, set to first launch in Australia and New Zealand this winter. The hero film showcases the lifecycle of the jacket as part of the latest iteration of Kathmandu's brand platform 'We’re Out There'. The light-hearted, informative ad includes live acting, claymation, puppetry and exaggerated imagery to make a statement – much like the affect Kathmandu's BioDown jacket will soon have on the clothing industry. The 'fun' visuals are attention-grabbing and perfectly accompanied by an educational voice-over from renowned Kiwi actor Rachel House.
The film highlights the functionality of the BioDown jacket, displaying it in extreme conditions before demonstrating how it is broken down by tiny microorganisms with the line ‘made for out there, biodegrades in here’. So consumers don’t have to worry if the product ends up in the landfill, the jacket will completely disintegrate.
Client: Kathmandu Related |
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