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Bisolvon Phyto Complete: BJ2 man


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The year 2020 brought changes to everything we knew as usual. With Covid-19, we all needed to learn new social skills and relearn an essential one: coughing in our elbows. What was once accepted - coughing in your hands - back in normal days became like watching X-rated content in public. Using people's imagination, we developed an ambiguous hand position that can make you think of a ''blowjob'' even if you only cough. We highlighted this perception with vivid portraits of ordinary people. We placed a 70's like porn lettering just in the right place, between the mouth and the hand, covering the space to highlight the impression of something x-rated. With humor, we aimed to bring across the ad a fundamental social goal of the campaign: to diminish the transmission of the virus via education.
Agency: Saatchi & Saatchi, Dusseldorf
Credits Other credits

Saatchi & Saatchi Germany

Stephanie Rupp. Chief Business Officer,

Gabriele Schuele. Senior Client Partner

Marc Hines. Account Director

Alina Lesanu. Account Director

Joanne Booth. Director Strategy





Production

Alex Takaki. Pola Fotografia

Lucas Tintore. Pola Fotografia

Rodrigo Westphal. Pola Fotografia

Bruno Nunes. Model

Larissa Yumi. Model

Maristela Mikrute. Model



Walmir Sparapane. Make-Up Artist

RG Imagem. Retouch

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