Burger King: The Pregnancy Whopper

With a representative survey among pregnant women and mothers, Burger King Germany finally reveals the myth surrounding pregnancy cravings: For 58% of the surveyed women, it is a thoroughly familiar phenomenon. 76% say that resistance to pregnancy cravings is impossible and that they are simply too strong. In the run-up to Germany's Mother's Day on May 8th, Burger King Germany highlights that no expectant mom must feel alone when falling for special food combinations and provides a tasty way to indulge in their pregnancy cravings. For the campaign, created by Grabarz & Partner, Hamburg, Burger King Germany developed special pregnancy Whopper sandwiches with some of the most popular food combinations according to the survey, such as cucumber and jam, fish sticks and applesauce and curry sausage and fried herring. The entertaining campaign film shows the astonished and amused reactions of (expectant) mothers, their children, and partners to their pregnancy cravings. The campaign is promoted digitally, via Burger King Germany’s social media channels and OOH. To give even more (expectant) mothers the opportunity to indulge in their pregnancy cravings, Burger King offers the extraordinary pregnancy Whopper sandwiches exclusively on Germany’s Mother's Day at a select Berlin Burger King restaurant. Moms and pregnant women are welcome!