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Pony Malta: Donation Squad


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Sadly some of the war video game buildings look like some schools where Colombian children and teenagers study.
Pony Malta the official gaming malt beverage in the country that gives energy to children and the most popular at schools wanted to energize the schools where they study too.
Without touching the game code, we hacked the Battle Royale game mode in Free Fire to turn it into a new digital donation point.
In live streams, 4 famous gamers challenged their fans to collect and donate digital coins, throwing them inside buildings that look like real-life schools.
Digital coins that our Donation Squad picked up and Pony Malta turned into real money to renew some of the most needed schools in the country.
In this way, gaming proves that a war game and a digital mission can change the real world.
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