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Ontario Racing: Afternoon Errands


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Ontario Racing, the governing body for Horse Racing in Ontario, together with major supporter Ontario Lottery & Gaming Corporation (OLG), has released a bold new campaign designed to get people back to the track by showing what a unique and exhilarating entertainment option horse racing is. The new ‘Welcome to The Track’ campaign showcases all of the moments that help to create a thrilling and timeless race, right in the backyard of Ontarians. The ‘Welcome to The Track’ campaign is an integrated multimedia effort. At its heart is a TV spot and online video that, through slow-motion, showcases the beauty, poetry and human moments that make horse racing so exciting. The campaign, which exclusively features Ontario drivers, jockeys and horses, as well as Ontario tracks, will also include radio, online, and social elements. The campaign was created by Ontario Racing’s advertising agency of record, Forsman & Bodenfors.
Credits Other credits

Client

VP Horse Racing and Casino Operations: Tina MacMillan Director

Director, Product Development & Marketing: Adriana Spatzner

Senior Product Development & Marketing Manager: Lori Shea

Agency

Head of Strategy: Andrew Carty

VP, Client Service: Julien Bissuel

Group Account Director: Tyler Kawa

Senior Account Executive: Aida Haddad

Account Executive: Leah Chayer

Editing Company: Nimiopere

Executive Producer: Julie Axell

Editor: Graham Chisholm

Assistant Editor: Griffin Stobbs

Colour Transfer: Alter Ego

Executive Producer: Jane Garrah

Colourist: Wade Odlum

Post Production Company: The Vanity

Executive Producer: Stephanie Pennington

Producer: Katie Methot

Visual Effects Artist: Sean Cochrane

Music & Sound Production Company: TA2 Sound & Music Executive Producer: Christine Leslie

Music Directors: Steve Gadsden, Drew Frohmann

Audio Engineer: Dean Metherell

Media Agency: MediaCom

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