Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Draftkings: Thanks, Mom

Embed Video
This Mother's Day, digital sports, entertainment, and gaming company DraftKings is giving credit where credit is due - and finally calling out that athletic talent, ability, and drive oftentimes comes from mum though it's rarely acknowledged. The spot parodies the typical 'Thanks, Mom' commercials often released in conjunction with the holiday but with a twist. We see athletes of all genders, including Guinness World Record Holder, basketball player, and coach Jenna Bandy, thanking their mums - such as a basketball player thanking his mum for her literal height, a fighter thanking his mum for her long arms, a softball player thanking her mum for her hand-eye coordination for ''dingers all day,'' a soccer player thanking mum for her ''ups,'' a golfer thanking his mum for her pliable hip flexors, and more. Discovered from an insight that 'mum genes' hardly ever receive the same level of appreciation as their male counterparts, if any at all, DraftKings and VaynerMedia capitalised on this input to spin the old saying ''like father like child'' on its head and rather thank moms for what they passed on.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news