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Beyond Meat Jerky: Nu-Metal. Nu-Me.


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Beyond Meat Jerky will launch its first-ever national advertising campaign, which inspires people to make an evolved and delicious choice in choosing plant-based jerky. “You’ve evolved. So should your snacks,” declares the campaign created by Beyond Meat Jerky and Goodby Silverstein & Partners (GS&P). The campaign proudly touts the new snack as being marinated and slow roasted to deliver the delicious, tender bite of traditional beef jerky. GS&P partnered with Harold Einstein of film production company dummy to bring to life a campaign in which people are greeted by their much younger selves, who playfully question their choices—both snacking and otherwise. Casting one character at very different ages was a central challenge for the campaign, and through a painstaking national search spanning eight days, the director and agency found the ideal younger and older selves to star across four different snacking scenarios.
Credits Other credits

Client

Chief Marketing Officer: Liza Darnell

Director of Brand Marketing: Danielle Armbrust

Global Consumer Insights Director: Maximiliano Stefanich

Consumer Insights Associate Manager: Pamela Naranjo

Senior Manager, North America Media & Consumer Data: Eve Rabin

Digital Media Specialist: Teagan Mosenthal

Agency

Managing Partner: Brian McPherson

Group Account Director: Becca Morris

Account Manager: Mollie Norin

Assistant Account Manager: Adrianne Medina

Brand and Communication Strategy

Partner, Head of Brand Strategy: Bonnie Wan

Partner, Head of Communication Strategy: Christine Chen

Group Communication Strategy Director: Caitlin Neelon

Brand Strategist: Darien Ahn

Production

Co-directors of Production: Leila Gage and Margaret Brett-Kearns

Executive Producer: Stephanie DeNatale

Executive Producer: Matthew Winks

Business Affairs

Director of Business Affairs: Judy Ybarra

Production Business Manager: Yelena Kompaneyets

Production

Editing Company

Company Name: Arcade Edit

Editing-Company City: Santa Monica, CA

Editor: Dave Anderson

Assistant Editors: Mitch Mitchell

Senior Producer: Kirsten Thon-Webb

Executive Producer: Crissy DeSimone

Audio and Sound-Design Company

Company Name: Lime Studios

Audio-Company City: Santa Monica, CA

Audio Mixer: Joel Waters

Audio Assistant: Collin Thomas

Executive Producer: Susie Boyajan

VFX/Finishing Company

Company Name: The Mill

VFX/Finishing-Company City: Los Angeles, CA

Executive Producer: Melody Alexander

Producer: Daniel Beldy

Shoot Supervisor: Roxy Zuckerman

Head of Finishing: Thomas Downs

2D Artist: Roxy Zuckerman, Kevin Diaz

Color Company

Company Name: Company 3

City: Santa Monica / New York

Colorist: Tim Masick

Color Assistant: Ryan Moncrief

Color Producer: Kevin Breheny

Music Company

Company Name: Butter Music and Sound

Music-Company City: New York, NY

Executive Producer: Annick Mayer

Executive Creative Directors: Tim Kvasnosky

Senior Producer: Stone Irr

Associate Producer: Sonia Ohan

Composer: Julian Trivers

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