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Proline Medical Nutrition: Nine & Line

Nestle Health Science and Novasource Proline together came up to promote a new health/pharma targeted campaign over its benefits and unique formula, made with arginine and proline, two powerful amino acids that when combined, act to restore scar tissues and wounds. Aiming to create a campaign that runs the opposite direction of the mainstream trends, it was created - two brand characters, Nine and Line, bring reference to the Proline's exclusive formula composition. Together, Nine and Line direct act as healing tissues in chronic disease scars.
Agency: McCann Health, Sao Paulo

The project collaborated with a Brazilian production company that specialized in 3d character creation. After a solid amount of brainstorming sessions including the client throughout the entire process, the result led to the creation of the campaign protagonists: Nine and Line.

Target Audience
The campaign aims toward the Nursing professionals, as we aim to update and inform and inform regarding the product. The main purpose is to enhance and empower scientific actualization within the field and the proposed target market.

The Campaign
Nine and Line, as campaign protagonists, both are exposed throughout all media and formats designated to healthcare professionals. Aside from printed materials, the campaign counts with multiple advertising pieces for practices, hospitals, and medical events.

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