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LinkedIn: Find Your Space


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LinkedIn has today launched 'Space For You', a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn's members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times. With the pandemic prompting many people to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move. LinkedIn worked with agency of record, VCCP London to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer Fern Berresford from Rattling Stick, and a nominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone. The film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: ‘Wherever your career is right now, there’s always a space for you.’
Credits Other credits

Client

Vice President, Brand Marketing and Corporate Communications: Ngaire Moyes

Director of Brand Marketing, International: Darain Faraz

Group Head of Brand Marketing EMEA: Selena Gabat

Group Head of Brand Marketing APAC: Sivaram Parameswaran

Head of Brand Marketing UK: Zara Easton

Brand Marketing Manager Australia: Aprile Wenke

Brand Marketing Manager India: Meenal Chandrahas Rajda

Lead Digital Marketing & Social Media DACH: Christoph Schmidt

Head of International Social Media: Conor Bolton

Senior Social & Influencer Manager: Rose Gibbons

Paid Media Manager: Jackie Kelliher

Senior Paid Media Manager: Pauline Kho

Agency

Business Director: Scott Kennedy

Account Director: Ben Wyver

Senior Account Manager: Lou Fox

Joint Head Of Planning: Nicky Vita

Planning Director: Tiffany Mondesir

Planner: Hattie Bottom

Production Service Company: The Farm

Production Services Producer: Skip Margetts/Kelly Drummond

Edit House: The Quarry

Editor: Rebecca Luff

Producer: Ruth Minkley

Post-Production Company: Absolute Post

Post Producer: Sally Heath/Ollie Ireland

VFX Supervisor: Chris Tobin

Colourist: Matt Turner

Audio Post-Production Company: Wave Studios

Media Buying Agency: All Response Media

UK Director: Maria Yiangou

Business Director: Oliver Bertwistle/Tom Parker

Account Director: Sean Sweeney

Sound Engineer - Parv Thind

Producer: Beth Tomblin

Photographer: Sarah Nankin

Music: Toby Williams/ Bonnie Reilly@Leland Music

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