Maltesers / Maternal Mental Health Month: #TheMaternityReturn

To mark Maternal Mental Health Month, Maltesers has launched #TheMaternityReturn, a new social media first campaign highlighting the ups, downs, and challenges mums face on returning to work after maternity leave. The launch sees the Mars Wrigley owned brand team up with both Channel 4 and BuzzFeed, Inc as part of the wider activity, to help provide a platform for mums returning to work to share their stories and break down taboos around the challenges, emotions, and experiences they face when returning to the workplace after maternity leave. As a continuation of the campaigns created last year by AMV BBDO #TheMassiveOvershare and #LoveBeatsLikes, #TheMaternityReturn is the third instalment in a series of campaigns from Maltesers as part of its multi-year partnership with charity partner Comic Relief. Building on the brand’s humorous identity, Late Night Feed: The Return to Work’, a comedy special, was created in partnership with broadcaster Channel 4, following ‘Late Night Feed: Being A New Mum’. The next instalment of this comedy short commission sees Harriet Kemsley, Dr Punam Krishan and Anna Whitehouse share the joys, challenges and laugh-out-loud moments of returning to work after becoming a mum. From the expectations and concerns of the first day, to the realities and rewards that come with the return to work, these three working mums share personal experiences that are widely relatable, all told with candour, warmth and humour.