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Web Film
Ivory Coat: Parkour
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When it comes to human food, people understand that raw natural ingredients lead to a healthier lifestyle. So what better way to get the message across of why Ivory Coat is good for pets than showcasing the performance of naturally fit adults and children thriving – and making the simple point: If they were a dog or cat, they’d probably eat Ivory Coat.
Rather than conform with category conventions, and showing dogs running or cats leaping, The Royals’ first campaign for the Australian-made natural pet food brand Ivory Coat demonstrates the benefits of a naturally nutritious diet in a way pet owners fully understand. Titled “For pets as healthy as you”, the integrated campaign is running across Social, print, OOH, PoS, digital and PR, as well as tactical executions in print and digital.
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