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OZ Lotto: Hooray for the Lotterée
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303 MullenLowe Perth this week introduces Sue and Glenn – the loveable larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lotterywest.
The quirky and irreverent couple will feature across OZ Lotto brand executions for the next three years, starting with a launch campaign and its tagline ‘Hooray for the Lotterée', which launched this week. It will be seen across TV, online video, radio, social, large format outdoor, display and owned channels across WA, taking a humorous look at Sue and Glenn’s OZ Lotto dreams. It is the first work produced for Lotterywest since 303 MullenLowe Perth won the account off the back of a competitive pitch in September last year, with the agency’s role incorporating product strategy, campaign strategy, creative development, and production.
Client - Lotterywest Related
OZ Lotto: Hooray for the Lotterée
303 MullenLowe Perth 
OZ Lotto: Hooray for the Lotterée
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