BluTV: Commentherapy

BluTV, a leading local streaming platform, launched its new original drama series: Deeply. It’s an authentic work in which we watch both the best and worst times of a marriage with a parallel narrative language on a timeline spanning 10 years. With Deeply, we wanted couples to empathize and think about their relationships from a different perspective with a first in the world experience: “Commentherapy”, which is an extra audio channel that gives viewers the option to watch Deeply with the comments of a professional marriage counselor. We created a unique brand experience that drove noteworthy results to BluTV.