Inspired by Iceland: OutHorse Your Email to Iceland’s Horses

Iceland is saying nay to work emails while on holiday as it launches its world-first OutHorse Your Email service, encouraging travellers to switch off and take an uninterrupted trip, letting the hooves do the talking. A recent global study by Visit Iceland found that two fifths (41%) of people globally check their work emails between one and four times a day when on holiday, while one in 10 (14%) review them five-six times every day. To encourage workers to disconnect and experience the country’s breathtaking surroundings distraction free, Iceland is launching its OutHorse Your Email service, a world-first email response system which sees its unique breed of horses take centre stage. Due to the pandemic, over the last few years many workers have transitioned to remote working, finding that the lines between their work and personal lives have become blurred. The research by Visit Iceland revealed that three fifths (59%) of people globally now feel as if their boss, colleagues and clients expect them to reply when on holiday, while less than half (44%) of workers actually feel rested after their trip. A further one in 10 (15%) have even cancelled or postponed their holiday plans altogether due to work. That’s why Iceland is outhorsing workers’ emails to its horses, asking them to trot out replies, so they don’t have to.