 |
Tv
Coca-Cola: The Conductor
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To bring the platform to life Coca-Cola has released a global positioned film titled "The conductor" by BETC London featuring seven artists who have reimagined the iconic Queen track A Kind of Magic. The artists include American R&B star Ari Lennox; British singer-songwriter Griff; Turkish electro-pop producer Ekin Beril; Latin urban pop artist Mariah Angeliq; Nigerian singer-songwriter and producer Tems; Canadian-Indian rapper and producer Tesher; and multi-lingual K-Pop girl band TRI.BE. In the two-minute film directed by Pierre Dupaquier through Iconoclast, each artist is able to bring their own unique style to the music. It was important for Coca-Cola to support artists who were successful locally but could benefit from its global presence to expose them to new audiences.
BRAND TEAM: PRATIK TAHAR, YUGO MOTTA, VALERIA HERZER, ERICA TOMAS Related
Coca-Cola: Accident
Crispin Porter + Bogusky, Miami 
Coca-Cola: Ice Dance
Wieden + Kennedy, Amsterdam 
Coca-Cola: Parade
Wieden + Kennedy 
Coca-Cola: Rivalries
Santo, Buenos Aires 
Coca-Cola: Microfans
Santo, Buenos Aires |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
