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Renault Megane E-Tech: Horses


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The new 100% electric Renault Megane E-Tech was presented on the 6th of September 2021 at the IAA MOBILITY in Munich. This sleek electric sedan, equipped with a new generation touch screen with Google integrated, offers pure driving sensations with its 220 horsepower. It is assembled in France, in the Douai factory, and is the subject of 300 registered patents. In this new film, we ride through an imaginary city, poetic and stylized, without traffic lights or signs, without pedestrians or cars, with contrasting light and shadow architecture, and where men and women ride on horseback.
Agency: Publicis Conseil, Paris

Perched on their mounts, they pass the electric Megane E-Tech. They all follow it with their eyes as if challenged by the future (electric and no longer a steam horse). They are both amazed and seduced. Some horses greet its lines by bowing their heads and extending their legs as a sign of respect. In this dreamlike world, all the scenes refer to the horse world with subtle details: the garage is a farrier's workbench, the mannequins in the shop windows are horses, the tags on the basketball court are galloping horses, etc.

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