Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: June 1st 2022
Ambient

Penguin Random House: The Unburnable Book

Embed Video
Top 6: June 1st 2022
To raise awareness about the proliferating book banning and educational gag orders in American schools nationwide, and to raise money to support PEN America's crucial work to counter this national crisis of censorship, Margaret Atwood and Penguin Random House have partnered to create The Unburnable Book, a fireproof edition of Atwood's prescient - and often banned - novel The Handmaid's Tale, featuring the iconic Handmaid imagery by designer Noma Bar. In a launch video announcing the project, Margaret Atwood herself can be seen 'testing' a prototype with a flamethrower. This single-copy special edition of The Handmaid's Tale was produced by Rethink, an independent creative agency, and fabricated in Toronto by the graphic arts specialty and bookbinding atelier The Gas Company Inc. The Unburnable Book was manufactured by print-and-bindery master craftsman Jeremy Martin. Fireproof materials and processes were researched and tested by Doug Laxdal.
Credits Other credits

CSO: Sean McDonald

Strategist: Lianne George

Director of Broadcast Production: Steph Walker-Wells

Broadcast Producer: Alex Butt

Director of Print Production: AJ Merrick

Print Producer: Agnes Gilchrist

Studio Director: Brad Kumar

Studio Artist: Todd Bennett

Director of Digital Content: Todd Harrison

Digital Producer: Kyle Hicks

Digital Designer: Dustin Gamble

Developer: Steve Lam

Production Company: Asymetric

Editor: Christopher Chang

Line Producer: Iseault McNamara

Post Production House: Saints Editorial

On-Line: Alexa Salsberg, Darling VFX

On-Line Assistant: Russell Hanson, Darling VFX

Grading: Kassi Bellamy, Darling VFX

Audio House: OSO

Producer (Audio House): Hannah Graham

Creative Director (Audio House): Harry Knazan / Daenen Bramberger

Engineer: Harry Knazan / Daenen Bramberger

Account Services: Marie Lunny, Partner, Director of Client Services

Client: Jared Bland, Publisher, McClelland & Stewart at Penguin Random House Canada

PR: Lianne George, Sara Lemmermeyer

EP, Asymetric: Evan Landry

EP, Asymetric: Nick Burry

EP, Saints Editorial: Mackenzie Goodwin

EP, Saints Editorial: Emily McKay

Producer, Darling VFX: Morgan Campbell

Pyrotechnics and VFX: Gustavo Franco

Printing and Props: Joe Scout, Club Ink

Printing and Fabrication: Doug Laxdal, The Gas Company Inc.

Printing and Fabrication: Jeremy Martin, The Gas Company Inc.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news