 |
Web Film
Five Star Chicken: The Movies That Made (From) Us
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
BBDO Bangkok together with Five Star Chicken have released an ad for all generations and while thousands of ads are distributed daily, this particular ad named “The Movies That Made (From) Us” cashed in on people’s tastes. All brands from the 80s share one problem, namely “generation gaps”, just like Five Star Chicken. Having been Thailand’s top chicken brand for over 37 years, their original consumers have now evolved to Gen-B and Gen-X, but they remain loyal customers, however, Five Star Chicken was struggling to connect with Gen-Y and Gen-Z customers. To solve this pain, BBDO Bangkok came up with the concept “Chicken that connects generations together”, as no matter what conflict you have – be it politics, music, fashion or even how to raise your child – what you all share is the love for chicken.
Group Business Director: Taksina Vasaruchapong Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
