MTV / Asian American Pacific Islander Heritage Month: To Be Friends

Hound director Nicholas Lam has directed a 60-second spot for MTV to celebrate Asian American Pacific Islander (AAPI) Heritage Month. The commercial is currently airing nationally (US) across all all of the brands within MTV Entertainment Group and then list the channels (Paramount Network, MTV, VH1, etc.) and will be dropping across their social/online channels on 5/29. The piece features an all-AAPI cast and 90% AAPI crew. Notable talent includes Hollywood Asian A-lister Daniel Dae Kim who provided the V.O. narration, colourist Stephen Nakamura (Crazy Rich Asians, House of Gucci, Dr. Strange in the Multiverse of Madness, Gladiator, Zero Dark Thirty, etc.), two-time Grammy winning composer Christopher Tin, and stylist Kentaro Kameyama (winner of Project Runway Season 16), who all participated out of support for increased global AAPI visibility.