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Mitre 10: Headstrong


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In Australia, one hardware store dominates the category. Mitre 10, Australia's second largest hardware chain, are the other one. Mimicking their competitor's 'talking head' technique, this new brand positioning from Mitre10 simply aims to remind consumers they have another choice.
Credits Other credits

GM of Marketing: Karen Fahey

Trade Marketing Manager: Sarah Hewson



Production Company: Airbag

Director: Ariel Martin

Executive Producer: Martin Box

Managing Partner: Adrian Bosich

Producer: Kat Latour

DOP: Aaron McLisky

Media: Starcom

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