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McDonald's: McDonald's - #SomethingGood feat. Bruja

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Romania's employment market lacks trust in young people. So, McDonald's Romania decided that is time to change that, by reversing the stereotypes that one has about GenZ to prove them the opposite. We partnered up with one of the most popular young artists in the country, BRUJA, and launched a spoken poetry manifesto that reminded people of the #SomethingGood that McDonald has to offer. Reminding everyone that McDonald's supports young people because young people have the power to change things for the better due to their imagination and enthusiasm. The commercial is part of the new brand platform" Something good is waiting for you'' launched in Romania, in which McDonald's is committed to proving its social contribution.
Agency: DDB, Romania

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