Top 6: June 8th 2022
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Ribena: When You've Ri-bena Bit Left Out, 1Top 6: June 8th 2022
New pictures released today show Harry and Meghan Markle look-a-likes (Danielle Bourneand Rhys Whittock) greeting fans and passers-by from a 'royal' balcony by Tower Bridge in London. The 'royal' balcony was created by BBH for Ribena ahead of the Platinum Jubilee Weekend in a bid to give the couple their very own balcony moment and celebrate the occasion in style - with music blasting, free Ribena and fans partying with them - after not making the VIP list for the official photo. The stunt was launched the day after Ribena unveiled its new advertising campaign, Chin Up, which celebrates life's awkward moments (like being left off the guest list from a family party).
Agency: BBH, London Bringing some Jubilee joy to the public near Tower Bridge, the balcony stunt and new £7 million ‘Chin Up’ campaign aims to encourage people to laugh through life’s stumbles together. As the regal look-a-likes ascended the steps to the balcony, members of the public stopped to catch a glimpse of what they thought was the famous couple, who could be seen smiling and waving from the two-metre-high balcony. Selfies were taken, autographs were given, and the royal celebrations appeared to get off to a joyous start for those not part of the official celebrations.
CLIENT: Suntory / Ribena - Bridget Hirst Senior Brand Manager / Charlotte Flook Head of Brand |
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