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Top 6: June 15th 2022
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Genesis Energy: George's PlaceTop 6: June 15th 2022
Genesis Energy Launches new platform via Bastion Shine Genesis, New Zealand's leading energy provider today launches a new creative platform, to help engage New Zealanders with their business and brand strategy. Justine Fairlie, GM Brand and Marketing at Genesis ''Our business is all about empowering New Zealand's sustainable future, and we have a significant number of initiatives, both large and small, in place to deliver on that purpose. This new creative platform provides us with a great vehicle to deliver those initiatives to New Zealanders.'' The campaign was developed by Bastion Shine and directed by Mark Albiston at Sweetshop. Says Rich Maddocks, Bastion Shine Chief Creative Officer: “We’re excited about not only seeing the world through the eyes of a child but creating a family of characters each with their own unique personality and traits, just like you’ll find in any family dynamic. By focusing on these little moments of everydayness, we show how Genesis understands New Zealanders and plays a useful role in their lives.”
Stephanie Fahey Head of Brand at Genesis says “In a traditionally low-interest category we’re setting out to engage with New Zealanders around their energy usage in meaningful ways. Genesis is leading our industry with digital tools and innovation, designed with our customers so they're empowered to make better choices around energy and what’s right for their family, business and the planet.” She adds “We’re thrilled with the work and can’t wait to share it with New Zealand.” Mark Albiston, Director at Sweetshop said, “The humour in this world spoke to me. I love the way we see the home through kids’ eyes and their eccentric perspective on the world. And that they’ve imagined that “Somebody” is a real person. It’s the way young minds work.” The campaign will launch in multiple channels on 5 June 2022.
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