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Cadbury: Bus Ride

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Johan Stahl recently directed 'Bus Ride,' a heart warming spot for Cadbury Chocolate. The spot, which features a sweet twist on the old 'don't judge a book by its cover' adage, debuted on June 3rd in Asia on TV and online.
Agency: Ogilvy, Singapore

The 60 second spot opens on a mother as she tries to console her crying toddler on a night time bus ride. Another passenger looks over in dismay and opens his window to drown out the little boy’s cries. An intimidating-looking man dressed in black saunters onto the bus causing the passengers to watch warily as he sits behind the mother and son. When the woman reaches down to pick up her shopping bag, which has spilled its contents, her son turns around to stare at the man who stares back intently. The man suddenly reaches into his vest and eats a Cadbury chocolate bar, eliciting a smile from the boy and his mother as he grins with chocolate in his teeth and makes silly expressions before sharing a chocolate bar with the duo. The spot ends with the tagline, ‘Goodness That Melts Your Heart.’
Credits Other credits


Regional Business Director: Kanika Sood

Chief Client Officer: Giri Jadhav


Offline Studio: BaconX/Copenhagen

Editorial Company: ArtOfficial, CPH

Editor: Jeppe Bødskov


Music: Anton Eger & Johan Stahl


Sound: Reda El-Kheloufi


Grading Studio: Cameo/Copenhagen

Colorist: Lasse Marcussen

Service Production

Service Production: Biscuit Films/KL

Local Producer: Magen Appathurai, Daniel Wee

Media.Monks Team

Head of Films APAC: Rebecca So

EP: Zyra Khiruddin

Producer: Thinesh Muniandy

Program Manager: Nigel Pinto

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