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Top 6: June 15th 2022
Interactive

West Pride: Ambassadors of Pride

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Top 6: June 15th 2022
To be granted asylum in Sweden, LGBTQ refugees need to prove to Swedish immigration authorities and judiciaries that they belong to this community, that they fear the persecution of their sexuality, and that such fear is well-founded. However, the outcome of their claims is mainly dependent on the existence of usually non-existent evidence. And a need to thoroughly describe something they've been forced to hide their whole life, often with a cultural and language barrier. Each year the West Pride festival is held in Gothenburg, Sweden, focusing on creating safe spaces for the LGBTQ community. This year, West Pride and design agency AKQA have created the Ambassadors of Pride campaign to try to change a system that wrongly sends back LGBTQ refugees to a lifetime of persecution and death. The campaign highlights six different LGBTQ refugees' stories about their way through the Swedish asylum process. Not only does the campaign focus on raising awareness for this issue, but West Pride is giving the asylum seekers official titles to strengthen their credibility of being in the LGBTQ community, naming them Ambassadors of Pride and Honorary Members of West Pride. Additionally, West Pride is working with lawyers to offer free legal counsel for the asylum seekers, as well as offering them a certificate – setting a juridical precedent for future cases. Finally, a petition demanding a just process will be handed over to Minister for Migration and Asylum Policy Anders Ygeman on World Refugee Day on June 20th.
Credits Other credits

Design Director: Ander Hernando

Client Partner: Nicola Stockmann

Project Manager: Gabriella Moberg

Executive Experience Director: Sam Andrews

Strategic Design Director: Uros Petrevski

Creative Development Director: Florent Segouin

Developer: Gianluca Vedovato

Associate Creative Technologist: Beverly Enrico

Production

Video: Tchikana

Edit: Anton Adielsson

Tracking: Emil Eriksson

Clean up: Dennis Björk

Photography

Photography: Aorta

Photographers: Kristian Krän & Marco Grizelj

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