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Top 6: June 15th 2022
Web Film

Cannabis Amnesty: Legalize Us

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Top 6: June 15th 2022
To raise awareness about the burden that cannabis-related criminal convictions have on both individuals and society-at-large, Cannabis Amnesty has partnered with Cossette and Magic Circle Workshop, to create 'Legalize Us'. The campaign is anchored by a 3:45 minute film that draws attention to the way that systemic racism in the enforcement of cannabis laws causes qualified and willing members of marginalised communities to be shut out of employment opportunities. These barriers to accessing economic activities have a negative impact on individuals, their families and their communities. Established in 2018, Cannabis Amnesty is an independent, not-for-profit advocacy organisation that focuses on righting the historical wrongs caused by decades of cannabis prohibition, particularly its impact on racialised and Indigenous communities who are overrepresented in cannabis arrests. ‘Legalize Us’ is their first campaign dedicated to raising awareness of the damaging effects that arrests and subsequent convictions can have on these communities.
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Agency

Head of Content: Theo Gibson

Associate Creative Director Design: Chelsea Palmer

Brand Designer: Paula Dopuda

Executive Producer: Nan Row

Senior Strategist: Geoff Gingerich

Strategist: Stephen Pace

Director, Branding & Design Strategy: Chelito Rubio

Account Supervisor: Aline Cleve

Group Business Director: Asmait Hailu

Business Director: Carleigh Hogg

Account Coordinator: Rabia Sohail

SVP, General Manager: Kathy McGuire

Production Coordinator: Zuleika Sequeira

Production

Line Producer: Justin Smith

Head of Production: Raquel Mullen

Online Facility: Artjail

Senior Colourist: Clinton Homuth

Colour Assistant: Kevin Wu

Colour Assistant: Jake Erxleben

Online / Finishing: Ben Lee

Producer: Alison Maxwell

Executive Producer: Leslie McCartney

Casting: Mann Casting

Casting Director: Steven Mann

Offline Edit: Common Good

Editor: Red Barbaza

Asst. Editor: Mikka Quinsac

Lead VFX Artist: Alex Avram

Executive Producer: Ainslie Thomas

Audio (Sound Design & Mix): Berkeley Inc.

Creative Director: Jared Kuemper

Executive Producer: Tyna Maerzke

Composer: Teddy Fantum Christo Anesti Ali Khurshid

Client

Client: Cannabis Amnesty

Founder & Executive Director: Annamaria Enenajor

Director of Operations: Stephanie DiGuiseppe

Director Marketing & Strategy: Sameena Ibrahim

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