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Château Cantenac Brown: Biodegradable Frescoes


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For several years now, art has been used as a vector of communication. The biggest luxury brands are collaborating more and more regularly with international artists with strong messages. This is a trend that is becoming increasingly widespread and one that has very much caught the eye of leading chateaux and vineyards within the wine industry. Tristan Le Lous, who has owned winery Chateau Cantenac Brown (grand cru classe in 1855 in Margaux) with his family since 2019, has invited Finnish land artist David Popa to create a monumental fresco in raw earth directly on the vines of the castle, on the famous plateau of Cantenac.
Agency: MTArt Agency

This collaboration is a celebration of the power of the earth, as Cantenac Brown embarks upon the construction of a new raw earth cellar with an earthen vault inspired by the ancient palace of Ctesiphon. Internationally renowned artist David Popa is best known for his vast-scale biodegradable land frescoes, such as Born of Nature II and Prometheus, which he creates using a unique mixture of earth and natural pigments, coming as close as possible to cave paintings dating back thousands of years. His works are ephemeral and always refer to his relationship to life, love, and the earth itself. Biodegradable frescoes are increasingly in demand, especially from cities. This type of artistic installation is harmless to the planet and has the advantage of being appreciated from the sky and captured in a digital form via striking drone footage. The work in question will be accompanied by an NFT which will be offered up for sale. The whole artistic operation is supervised by the French office of the B Corp certified international artist agency MTArt agency.

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