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Banco de Bogotá: Changing With You
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People who are experiencing a transformation in their lives on a different scale are the main characters of ‘Changing with you’, the new campaign by McCann Colombia for Banco de Bogotá that connects with 50 stories as diverse as a teenager who decides to change their sex and tells it to his father or a person that leaves his old broom by a stunning robot vacuum cleaner. Big or small, trivial or transcendental, changes happen every day and Banco de Bogotá, one of the largest in Colombia, tells its clients that it is here to help them from the financial side and also in matters as relevant as sustainability, development and the environment, key pillars of the organisation.
Brand and Advertising Manager: Juan Gómez Related
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