Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: June 29th 2022
Experiential

CVV - Center for Valorization of Vitality: CVV_PLAYERS

Embed Video
Top 6: June 29th 2022
In 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias.
Agency: Faculdade Satc

THE IDEA
We invited some gamers from different places and trained them for a difficult mission: Share their own experiences with other players, and show how important is to seek help from a specialist when they are in need for assistance. For 30 days and about 200 hours, the CVV PLAYERS joined in more than 10 different types of games and talked openly about mental health.
Other credits

Coordinator: Gutemberg Alvez Geraldes

Teacher: Lucas Pereira Damazio

Copywriter: Augusto Zanette Caldas, Felipe Santos Lopes

Art director: Guilherme Peres Borba, Willian Gustavo Palmeira da Silva

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news