Pilsener: Se Dice La Tri

There are only two Soccer National Teams in the world that have the same nickname: "La Tri" Ecuador and "El Tri" Mexico. With Pilsener the most Ecuadorian beer in the world we create a campaign that started in social network and finished in Chicago, the city where these two national team played a game. We put a big billboard in Chicago to show everybody and specially for our Mexican friends which is the only "Tri" with the hashtag of our campaign that was trendy topic for 3 days in a row.
Agency: Mullen Lowe Delta