 |
Tv
Gruvi Ice Cream: Groovy Kind of Love
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick which tantalises the senses, but doesn’t take itself too seriously. ‘Gruvi Caind of Lov’ is created by advertising and design agency AUGE. The light-hearted 40” spot running on Italian TV channels right now, celebrates the awkward, ungraceful, clumsy and uncoordinated moments experienced whilst showing just how tantalising eating the ice cream can be. With a playful tone, the spot is set to the hit Phil Collins song ‘Groovy Kind of Love’ showing how the campaign name is a pun but written in Italian pronunciation.
Agency |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
