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Hippo: Feel the Housepower


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Anyone who has experienced homeownership has also experienced the unforeseen disasters, costly challenges and nonstop troubleshooting that come along with it. Hippo, the home insurance group focused on proactive home protection, is setting out to help ease those ails, offering customers modern proactive coverage through smart home technology, preventative home care services, and a little bit of levity. To bring its message to the masses, Hippo worked with its creative partner agencies Preacher and Partners in Crime to launch a new brand campaign, ‘Feel the Housepower.’ Preacher, who was charged with developing the overall campaign strategy and positioning, created the 60 second anthem spot to debut and drive home the ‘housepower’ brand platform and tagline. In it, a calm young homeowner comes face-to-face with the unruly horsemen of the apocalypse - acting as a metaphor for the day-to-day anxieties related to homeownership - as they storm through and destroy an otherwise unsuspecting neighbourhood. This is no matter whatsoever to the homeowner who is already confident, well prepared and protected, thanks to Hippo. A series of :30 second spots created by Partners in Crime focus on those homeowners who have yet to feel the ‘housepower’ and are therefore still suffering from anxiety and dread. The comedic situational spots bring the functional product proof points of Hippo to life, as told by confident Hippo customers who are owning their homes instead of having their homes own them.
Credits Other credits

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Brand Director: Jenalisa Trevino

Brand Manager: Mary Corbin Burlingame

Strategy Director: Kevin Jansick

Head of Production: Stacey Higgins

Business Affairs: Carianne Humpal

Production

Head of Production: John Moran

Line Producer: Grace Campos

Production Services: Gatehouse

Edit

Edit House: Cabin Editing Company

Managing Partner: Carr Schilling

Executive Producer: Adam Becht

Producer: Katy Lester

Editor: Mischa Meyer

Assistant Editor: John Osment

Sound

Sound Design & Mix: TBD Post. Mixer

Music: Rwdy Music. Composer

Music: Walker

VFX

VFX & Finish: Blacksmith

Executive Producer: Charlotte Arnold

Producer: Sophie Mitchell

VFX Shoot Supervisor: Iwan Zwarts & Heiko Von Fintel

Lead 3D Artist: Tuna Unalan

Lead Compositor: Daniel Morris

Colour: Mikey Pehanich

Motion

Motion Graphics: Chapman Bullock

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