Outdoor ad: Karangahape Road Business Association: Bad Reviews # 2

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Karangahape Road Business Association is back with a new round of its tourism platform ‘Be Our Guest’, this time celebrating its worst, real, online reviews. The campaign, developed by Motion Sickness, serves as a celebration of the gritty, no frills energy Karangahape is so famous for. Karangahape is often referred to the red light district of New Zealand, with an attitude to match. A series of creative each take a real online review head on, juxtaposing it with a scene from a local business, and serving as a proverbial middle finger to the keyboard warriors, exasperated online prudes and manager talk to-er-er’s.