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BURGER KING FRANCE: Bun


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To the question “Do the French grumble often?” Our foreign friends answer “Yes” at a rate of 93%. What the hell do they know? While it’s true that sometimes we grumble a bit… Well ok, it’s probably justified. This very French grumpiness is the strategy that BURGER KING® has decided to adopt to highlight its quality approach and all the care that the brand brings to the preparation and the choice of its ingredients. And yes, 75% of their ingredients are already produced by the French agricultural industry. Through a series of 5 films, BURGER KING® showcases the French ingredients in their menus, ready to be prepared, packaged and eaten. Between the grumbling nuggets, the weary onions, the jaded fries, the drunken bun and the endlessly complaining steaks, there’s no doubt about where they come from.
Credits Other credits

Client

Marketing Director Alexandre Simon

CSR & Communication Director Muriel Reyss

Head of Marketing Carole Rousseau

Project Marketing Manager Laurine Horellou

Media Officer Erinna Beaudron

PR & Communication Manager Shaïnez Desjouis

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Business Director Loïc Coelho

Account Manager Fany Maupou

Account Executive Romane Bourdier

Head of Social Media Julien Scaglione

Social Media Consultants Félix Brunot & Lucas Souchon

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

PR & Communication Assistants Margaux Zaniol & Tifanny Boutih

Head of TV Production Vanessa Barbel

Print Production Assya Mediouni

Production

Sound Production Schmooze

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