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Direct Line: King Valkyrie’s Time Off


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King Valkyrie from Marvel Studios’ “Thor: Love and Thunder”, which launches in cinemas July 7th, teams up with Direct Line as the insurer helps her take some time off. The creative is the latest instalment in the ‘We’re On It’ advertising campaign, which highlights how customers have no need to worry because the insurer has everything covered. In the spot, actor and producer Tessa Thompson reprises her role as King Valkyrie, who is in London attending a press conference. After hearing a troubling commotion in the distance, she leaps off Warsong and finds herself at a quaint cheese shop where a skateboard has crashed into its window. King Valkyrie is ready to challenge the skateboarders responsible, but is stopped by the shop owner who tells her not to worry as she’s covered by Direct Line business insurance. She suggests that our Super Hero relax and take some time off. We next see King Valkyrie take an unexpected detour to the British seaside, where we see her lounging on the beach, devouring fish and chips, and chilling on a merry-go-round, while Warsong relaxes with some donkeys on the beach. We leave King Valkyrie as she gladly concedes that she can leave the people of the UK safe in the hands of the “Insurance Lords” at Direct Line. In addition to cinema the campaign will run across TV, VOD, OOH and social.
Credits Other credits

Agency

CSO: Richard Huntington

Designer: Natalie Alves

Planner: Rui Ferreira / James Mitchell

Business Lead: Alice Flanagan

Account Director: Isaac Hickinbottom

Account Manager: Rebecca Snaith

Senior Production Assistant: Jade Mullem

Production

1st AD: Craig Owens

Production Designer: David Skinner

Edit

EDIT: Cabin

Editor: Chan Hatcher

Editor Assistant: Brian Meagher

Producer: Sarah Cassell

Post

POST-PRODUCTION COMPANY: Framestore

VFX Supervisor: Jay Khan

Compositing Supervisor: Ben Taylor

CG Supervisor: Joel Savage

Colourist: Matthieu Toullet

Executive Producer: Anna MacDonald

VFX Production Co-Ordinator: Chloe Dunn

Audio

AUDIO POST-PRODUCTION COMPANY: String and Tins

Sound Design: Adam Smyth

Additional Sound Design: Joe Wilkinson

Foley: Cobblestone

Audio Producer: Alina Miroshnichenko

LICENSING AGENCY

Licensing: Born Licensing

Licensing Director: David Born

Senior Licensing Executive: Amber Cheung

Media

MEDIA AGENCY: Mediacom

Media Planner: Robbie Coakley & Emily Rodie

DISNEY PARTNERSHIPS & PROMOTIONS

Senior Vice President of Global Partnership Marketing: Mindy Hamilton

VP, Global Partnership Management & Ops: Holly Frank

VP, Marketing Partnerships & Promotions: Tina Goss

VP, Marketing Partnerships & Promotions: Chris Lisciandro

Director, Creative Marketing Partnerships & Promotions: A.J. Fierro

Director, Creative Partnerships & Promotions: Andy Staub

Director, Marvel International Partnerships: Heather Trail

Senior Manager, Corporate Alliances: Jon Mosier

Writer/Producer: Evan Aronson

Art Director: Martin Nguyen

Director Marketing Partnerships, UK & EMEA: Owen Dommel

Senior Campaign Manager, UK & EMEA: Catherine Douglas

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