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Pride in London: #AllOurPride
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A campaign produced by WPP Unite, and created entirely by LGBTQ+ people, commemorates 50 years of marching for Pride and focuses on bringing the LGBTQ+ community together around their shared history and future. The campaign #AllOurPride will go live in OOH, cinema, social, digital, and outdoor AV ahead of the Pride March this Saturday (2 July) and showcase on Piccadilly Lights and in immersive OOH experience Outernet near Tottenham Court Road Station. WPP’s LGBTQ+ community, WPP Unite, today released a campaign created for Pride in London that traces the remarkable journey of the LGBTQ+ community, celebrating its diversity, inclusivity, resilience and strength. The stirring manifesto film commemorates the 50th anniversary of the original Pride March in the UK and focuses on the importance of Pride being inclusive of every corner of the LGBTQ+ community, with the campaign hashtag and rallying cry #AllOurPride coming to life in cinemas, social media and outdoor digital media. On the weekend of Pride, the campaign will showcase on Piccadilly Lights and Outernet, the world’s largest wrap-around screens.
David Adamson: Founder of WPP Unite and Deputy Head of Strategy The&Partnership (he/him) Related
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