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Top 6: July 20th 2022
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Smithsonian's Arts and Industries Building: Your Future Guide: Invited Future Leaders

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Top 6: July 20th 2022
What will your life will be like in 2050? How do we care for a future that we cannot even imagine? A new digital experience from the Smithsonian's Arts and Industries Building (AIB) will introduce you to the ideas, objects, and inventions that could transform your future. 'Your Future Guide' is a first-of-its-kind digital experience that brings the milestone ''FUTURES'' exhibition - the Smithsonian's first exploration of the future - to audiences everywhere. Designed in partnership with award-winning advertising agency Goodby Silverstein & Partners (GS&P), 'Your Future Guide' helps people imagine the future by giving them a tour of it.
Brought to life through a groundbreaking new mix of machine learning and storytelling, AIB’s official future guide of 2050 will be available beginning June 22 at yourfutureguide.si.edu. 'FUTURES' showcases more than 150 awe-inspiring objects, ideas, prototypes and installations that fuse art, technology, design and history to help visitors imagine many possible futures on the horizon. 'Your Future Guide' is designed as a gift to carry FUTURES beyond the walls of AIB and inspire millions more to think more hopefully and flexibly about the world to come. The project is based on research that shows that most Americans struggle to think more than 30 years into the future, but it is exactly that type of long-term thinking that enables us to focus on solutions and the future we desire. Empathy and the ability to envision that future, to see oneself in it, are key.
Credits Other credits

Group Account Director: Jenna Duboe

Account Manager: Jackie Russell

Account Manager: Brittany Ryley

Partner, Head of Brand Strategy: Bonnie Wan

Senior Brand Strategist: Briana Patrick

Quantitative Strategist: Nikita Chistyakov

Production

Creative Technologist: August Bjornberg

Director of Business Affairs: Judy Ybarra

Client

Director of Smithsonian Arts & Industries: Rachel Goslins

Director of External Affairs and Partnerships, Smithsonian Arts & Industries: Allison Peck

Director of Marketing, Smithsonian Arts & Industries: Eleanor Reynolds

Director of Creative Media, Smithsonian Arts & Industries: Brad MacDonald

Digital Project Manager, Smithsonian Arts & Industries: Brooke Smith

Operations and Project Coordinator, Smithsonian Arts & Industries: Susannah Stern

Director of Digital Engagement, Smithsonian Arts & Industries: Hilary-Morgan Watt

Curator, Smithsonian Arts & Industries: Ashley Molese

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