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McDonald's: #SomethingGood Manifesto feat. Vlad Flueraru
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We partnered up with one of the most popular young artists in the country, Vlad Flueraru, and launched a spoken poetry manifesto that reminded people of the #SomethingGood that McDonald has to offer. Reminding everyone that McDonald's is the place where different generations meet, where technology meets human touch and the love for food, where quality meets fast delivery and the legendary taste. The commercial is part of the new brand platform ''Something good is waiting for you'' launched in Romania, in which McDonald's is committed to proving its social contribution.
Agency: DDB, Romania
Strategy Director: Ioana Dobrinescu
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