TV ad: United Airlines: Golf is Ours

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In the latest phase of its Good Leads The Way campaign, United Airlines, in collaboration with 72andSunny, tells the story of the brand’s partnership with the PGA Tour, which goes beyond sponsorship and removes one of the biggest barriers for golf programs at Historically Black College and University (HBCU): funding for air travel. Told from the perspective of young players, the films amplify the powerful voices of these student athletes, using compelling imagery to build an appreciation of the shared respect and love for sports and athletes. More importantly, this work serves as a call to action for Black golfers to be seen, heard and included in the story of golf moving forward. The campaign acknowledges that “For as long as there’s been golf, there have been barriers” and goes on to show HBCU golfers who are breaking down those barriers, with help from United.