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Top 6: July 20th 2022
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Gillette Venus: It's Time to Care

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Top 6: July 20th 2022
Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. * So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like 'bikini' or 'down there' for the pubic area. In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. To further help de-stigmatise the term, the brand launched the viral animated video dubbed, 'The Pube Song.' Now, the brand continues their #SayPubic campaign with an encore featuring special guest and female rapper Princess Nokia. The song “It’s Time to Care (For Your Pubic Hair) – featuring Princess Nokia” debuts on all Venus social media channels today. Venus also recently added a Gentle Trimmer and Hair & Skin Softening Oil to its popular Venus for Pubic Hair & Skin Collection, providing even more options to care for their hair and skin in the pubic area.
Credits Other credits

P&G

John Claughton: Vice President

Dana Malcolm: Senior Brand Director

Ryan Parker: Brand Director

Stacey Mukasa: Senior Brand Manager

MyAnh Nghiem: Communications Director

James Pooley: BBIC Vice President

Agency

Shelby Issersohn: Project Manager

Suzanne Ayello: Partner

Stephanie O’Donnell: EVP Global Account Director

Julie Ressler: VP Account Director

Suzie Whelan: VP Account Director

Liz Brunner: Account Supervisor

Emma Olender: Senior Account Executive

Taylor McLean: Senior Planner

Rachel Langston: Planner

Production Agency

Production Agency: Townhouse

James McPherson: Chief Production Officer

Keira Rosenthal: VP, Executive Integrated Producer

Jasmine Reyes: Associate Integrated Producer

Kurt Steinke: Director of Music Production

Beliansh Assefa: Associate Music Producer

Production Company

Maria Kolandawel: Production Assistant

Nelly Michenaud: Animator

Harriet Gillian: Animator

Matt Lloyd: Animator

Matt Partridge: Animator

Ana García Sebastiá: Animator

Eloise Garlick: Animation Assistant

Zohar Dvir: Animation Assistant

Lydia Reid: Animation Assistant

Daisy Mojave Holland: Animation Assistant

Laura Jayne Hodkin: Animation Assistant

Linus Kraemer: Compositor

Post Production

Post Production Company: GPS

Executive Post Producer: Ned Martin

Post Producer: Devon Edwards

Head of Edit Assist: Andrea Podaski

Assistant Editor: Brandon Cotter

Music and Audio

Music and Audio Post: BANG

Brian Jones: Composer

Alec Setten: Executive Producer

Karen Lloyd: Lead Singer

Princess Nokia: Co-writer & Featured Artist

PR, Media and Talent

Comms/PR Agency: MMC

Media Agency: Carat

Talent Agency: PRE/TMA

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