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Top 6: July 20th 2022
Interactive

HomeEquity Bank / Homes for Heroes: Metaverse Village

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Top 6: July 20th 2022
HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. Canadians can go to MakeThisVillageReal.com to experience the virtual village, without downloading any software. Donors will also receive a wearable NFT for use in Decentraland. The campaign, which runs in the Decentraland Metaverse from July 12 – August 12, aims to raise awareness of veteran homelessness in Canada, and to collect donations for the building of real-world veteran housing communities.
Credits Other credits

Designer: Jackman Chiu

Account Team: David Tremblay, Lauren Boultwood, Samantha Tang

Planning Team: Maxine Thomas

Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Jack Wilson

Homes for Heroes Partners: Jacqueline Howard, Cameron Diggon

Media Agency: iQuanti

Media Team: Kerstin Baker Ash, Tony Hooper, Maithili Bandishti

PR Agency: Weber Shandwick

PR Team: Riya Dhaliwal, Adam Bornstein, Michelle Zucchero

Production

Post Production Supervisor: Sarah Dayus

Editing Company: Zulubot

Editor: Mallory Robbins

Online: Felipe Chaparro

Colour Grading: Felipe Chaparro

Music By: Asche and Spencer Stock Library

Audio Engineer: Noah Mroueh

Digital Interactive Producer: Ece Inan

3D Architecture and Game Design House: Metaverse Architects

3D Architecture Producer: Maggie Hill

Metaverse Architects: Sean Ellul, Andre Causon, Aaron Zarb

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