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Top 6: July 27th 2022
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Autodesk Construction Cloud: Leave No Room For Interpretation

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Top 6: July 27th 2022
What happens when you miscommunicate on a construction site? Autodesk and GS&P paint the picture in new spot that highlights how widespread miscommunication can be on construction projects, with a humorous game of telephone. What starts out as a simple 'Redo the wall' quickly gets misinterpreted as it's passed along a busy site and the spot’s 13-strong cast and leads to a rather irreversible result. The commercial then offers Autodesk Construction Cloud as a solution that keeps everyone on the same page, at every stage. Many know Autodesk as the company behind Autodesk AutoCAD, Autodesk Maya and Autodesk Fusion 360. After investing heavily in construction software, the company can help general contractors manage construction jobs from the design phase right through to done via their cloud-based software. Meaning mix-ups, like giant exterior waterfalls, are far less likely to happen.
Credits Other credits

Agency

Partner: Margaret Johnson

Director of Art Production: Jim King

Group Account Director: Chris Ferko

Account Manager: Jackie Russell

Assistant Account Manager: Aimee Fung

Client

Sr. Manager, Global Brand Operations & Campaigns: Tammy Pineda

Sr. Director, Global Brand Marketing & Advertising: Tamara Thompson

Head of Global Marketing, Autodesk Construction Solutions: Stuart Frederich-Smith

Production

Line Producer: Max Brook

Still Photographer: Saam Gabbay

Editor: Biff Butler

VFX: Pat Murphy/Pariah

Colourist: Gregory Reese/Primary

Sound: Joel Waters & Michael Anastasi/Lime

Donuts: Tim Hortons

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