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Top 6: August 3rd 2022
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Suzuki: Good DifferentTop 6: August 3rd 2022
Car manufacturer Suzuki UK has launched its new brand campaign, Suzuki Good Different to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and champions Suzuki as the proud, fun and friendly outlier. Everyone knows buying a car can be unnecessarily complicated, with drivers getting blindsided by T&Cs and added extras. Suzuki breaks category conventions by simplifying the over-complicated and aims to give customers what they need as standard. A simpler, better experience from showroom to the road. From the iconic Jimny of the 80s, and the convertible Grand Vitara of the 90s to the Ignis today, Suzuki has always been a bit out there. Now in 2022, Suzuki offers a range that is more than just quirky; where every model comes hybrid as standard, packed with tech and safety features, and is supported by award winning customer service, Suzuki isn’t just kinda different – it’s Good Different. Iris created a campaign that exemplifies Suzuki’s bold, playful and unexpected personality, whilst avoiding category clichés; cars driving through winding mountain roads (yawn!), no thanks. Playing into the fact that Suzuki is a bit of an unknown, the film brings to life some fun tongue in cheek folklore around the brand and what makes them good different; from a choir creating the sound of the car horn, to Grandmas knitting them cardigans to create the warm fuzzy feeling you get from driving a Suzuki.
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