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Integrated
HP: Work Happy - After School
HP launches “Work Happy'', a new global campaign (France, Spain, Italy, USA, Asia) with several new films that flips the cliche rules of success upside down. Directed by Jim Jenkins of O-Positive, the spots center around an old-school business magnate who lectures us on how to get ahead. But soon, his long list of and jargon-laced maxims fall apart as the modern workers of the world show us what success looks like today.
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