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Skyn Condoms: Meeting Again For The First Time, 30s

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UltraSuperNew Tokyo has created, ‘Meeting for the First Time’, an experiment in the form of a short film for SKYN condoms which asks: can a couple rekindle their feelings for each other, if they met again for the first time? SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they had for each other when they first met, which often fades in time, especially when the relationship becomes long term. They also wanted to remind them, and encourage them to reflect on, why they are still together now, and what started this journey they decided to take together. Married for ten years, Haruka Hatakeyama, Chiaki Hatakeyama, volunteered to be hypnotised for the social experiment. Both were carefully and slowly hypnotised individually, with the final aim of getting them to forget each other. After the hypnosis and before the film recording began, the director briefed each hypnotised couple that they were to meet another person for a really informal chat, that is all the information they had. So, when they came in to speak with one another, it was as though they both never met each other. The Japanese can be a shy bunch when meeting people for the first time in social situations, so initially the conversation was quite awkward, but eventually Haruka and Chiaki opened up to each other on an emotional level, showing their softer side. They were then asked: “Would you like to meet each other again?” Both partners replied “yes”.
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Mana Shigeki, Web Producer, UltraSuperNew

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