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McDonald's: We Know Burgers: The Sauce Hunter
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McDonald’s is one of the veterans when it comes to tasty burgers. Recently the brand added even more improvements to its cooking process, making the burgers hotter, juicier and tastier than ever.
So we launched We Know Burgers, a campaign featuring a series of 3 TVCs where we showcased our improvements in close relationship to our customer’s eating habits. We put the spotlight on different profiles such as the bun expert or the sauce hunter as we aim to please them with our improved burgers.
Strategy Director: Ioana Dobrinescu Related
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