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AAMI Fansurance: Mud Slip

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In the countdown to this year's Toyota AFL Grand Final, AAMI have launched Fansurance - a fully integrated campaign helping footy fans who have experienced a footy related clanger. The campaign was launched during live AFL game broadcasts, highlighting humorous examples of fan clangers in slow motion, encouraging people to enter the competition by visiting the site and share their own clanger moments. With Fansurance, AAMI is helping the fans recover by giving away amazing prizes including tickets to the 2022 Toyota AFL Grand Final. Created by Ogilvy Melbourne.
Credits Other credits

Client: AAMI (Suncorp)

Mim Haysom: CMO/EGM Brand & Marketing

Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships

Toby Gill: AAMI Brand & Marketing Manager

Bree Webster: AAMI Mass Brands Marketing Specialist

Lara Hayek: AAMI Customer 1:1 Marketing Lead

Lisa Marshall: AAMI Customer 1:1 Marketing Specialist

Suzanne Bunn: AAMI Content Marketing Manager

Angie Moore: AAMI Group Content Lead

Susie Turner: AAMI Sponsorship Specialist

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