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Mars: MyHooman

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Pedigree’s mission is to end pet homelessness by 2030. But 1 in 5 animals are returned to shelters because they aren’t a good match for their new family.

We needed to rethink adoption. So we launched MyHooman. The first end-to-end adoption system, that puts dogs first.

For shelters, MyHooman is a full-service shelter management system that takes the admin load and combats compassion fatigue. For adopters, it's a simple, personalised, one-stop adoption hub. And for dogs, its smart match algorithm means they’re matched with the right hooman, the first time - so they’re less likely to be returned to a shelter.
Other credits

Chief Innovation Officer Maria Devereux

Group Business Director Nico Hume-Ainsworth

Account Strategy Lead Emma Tait

Group CD / Head of branded experience Kim Ragan

Senior Programme Director Arameh Bozorgi

Programme Director Jane Cathcart

Experience Design Lead Teresa Luckman

Copywriter Sophie Aitken

Copywriter Shannon Doidge

Senior Planner James Tucker

Group Executive Creative Director Dan Wright

Digital Creative Director

Group Business Director Ahmad Salim

Global Brand Director Pedigree - Fabio Alings

Creative Director WaterMark David Way

Animation & Illustrator Shannon Jahnel Lanktree

Head of Digital Production Tennille Barnes

Product Owner Adrian van Nierop

Senior Digital Producer Amanda Theobald

Digital Design Director Dean Pomfrett

Senior Designer Hamish Steptoe

Designer Josh Hart-Vrijkotte

Digital Designer Jodie Heron

Digital Designer Casey Chan

Digital Experience Designer Nic Seagrave

Senior Developer Fabio Cigiliano

Senior Developer Andrew Kerr

Senior Developer Ryan Potter

Full Stack Engineer Kyle Wetton

Lead Backend Developer Daniel Mackay

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