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Royal Mail: Royal Mail Pride Rainbow
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To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand's ongoing relationship with the agency since last summer. The strategic partnership has focused on changing perceptions of the Royal Mail brand, including an updated communications platform, brand world and new campaign content. Royal Mail supports UK Pride and its diverse workforce and has been marching with their float and LGBT staff members since 2016. As part of its presence at this years’ events, the team at AMV BBDO has created posters, placards, and lorry banners where the range of Royal Mail stamps recreate the equally colourful Pride iconography. Royal Mail has six Diversity & Inclusion Networks in place within the business. They are: LGBT & Friends, BAME, Disability, Youth, Gender and Parents & Carers. Each of the networks is sponsored by a senior leader and supported by a wide representation of volunteers across the business. They actively get involved by creating practical suggestions or actions to raise awareness, increase inclusivity and create a sense of belonging.
Client name: Sonia Sudhakar Related
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